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Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this solution. Clear Cart
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from once you begin. However, with a platform called Ecwid, you no longer need to worry about this. Actually, the whole aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an internet store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Clear Cart
The Product works by providing you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new website. The main attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on several other websites if you plan on selling elsewhere online. Manage all these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and each one these sales are reflected on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s going on with your orders and at which they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There is a couple of methods you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Clear Cart
If you are located outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, where attributes like discount coupons and support are not accessible, and it merely allows you to sell up to 10 products in two classes — but this could actually be sufficient for some customers, and using it is a good way to try the system out.
However, A vital point to note about the free plan is that it isn’t great from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Clear Cart
One place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Clear Cart
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your business is not based in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Clear Cart
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time aside to set this up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a web site without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform that you would like to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with some fine text and photos. Once you get your shop implemented on a site or social page it looks fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to individuals from all over the planet, you’re bound to stumble upon a few customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Clear Cart
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you could always open the Powerful Options, however they separate these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, making it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular trade fees so that you have to get ready for these.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The company also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Clear Cart
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t change product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, provided that you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation steps, making it perfect for the small business audience. Clear Cart