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Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this option. Click Cart
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to worry about it. In fact, the entire aim of the business, which began in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, because I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an online store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Click Cart
The Product operates by providing you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The main attribute is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere online. Manage all of these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and all these earnings are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you always know what’s going on with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling round the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There’s a couple of ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Click Cart
If you are based outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, in which features such as discount coupons and service are not available, and it only allows you to sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free plan is that it isn’t great from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Click Cart
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of the box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Click Cart
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to edit or display associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping prices etc…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to speak with an attorney about what to do); and even when your company is not located in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Click Cart
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Setup and Layout
I really like The fact that you’re able to run a website without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and create a password to go right to the backend interface.
The system has Wizards for every platform you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with some nice photos and text. Once you obtain your store implemented on a website or societal page it looks fairly slick.
The layout Depends upon the theme you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to market.
Although many Sites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since conducting an internet store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality easily. Click Cart
A Few of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open the More Powerful Options, however they different these for when you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Easy to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular trade fees so you have to prepare for these.
It’s quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified service provider. The company also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Click Cart
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered in the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to sell online, provided that you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for the small business crowd. Click Cart