Intro Cloud Shopping Cart
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this option. Cloud Shopping Cart
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you do not need to worry about it. Actually, the whole goal of the company, which started in 2009, would be to quickly and quickly make an internet store system on your present websites.
You don’t have To create a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing countries have a opportunity to get an online store heading, and you do not even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Cloud Shopping Cart
The Product operates by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The main attribute is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different sites if you plan on selling elsewhere online. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what’s going on with your requests and at which they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You get lots of promotional instruments like coupons, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There is a couple of ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Cloud Shopping Cart
If you are located outside The US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a fairly Basic plan, where attributes like discount coupons and support are not available, and it merely allows you to sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it’s a good way to try out the system.
But, A key point to note about the free plan is that it isn’t great from an SEO standpoint — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Cloud Shopping Cart
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from this box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Cloud Shopping Cart
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your business isn’t located in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Cloud Shopping Cart
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to go right to the backend interface.
The system has Wizards for each platform you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, since it walks you through every website creation and integration step with a few nice text and photos. Once you get your shop implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to market.
Though many Sites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design thing that makes sense to mention is the language instrument. Since conducting an online store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality easily. Cloud Shopping Cart
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they different these for when you are ready to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their own trade fees so you have to get ready for them.
It’s quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Cloud Shopping Cart
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop fast, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid App store.
· You can’t alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your earnings online too. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for the small business crowd. Cloud Shopping Cart