Background Commerce Shopping
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Commerce Shopping
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you do not have to worry about this. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an online store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key stuff that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Commerce Shopping
The Product operates by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The main attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different sites if you plan on selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and each one these sales are reflected onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you always know what’s going on with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical places too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a few methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Commerce Shopping
If you’re located outside That the US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a fairly Standard plan, in which attributes such as discount vouchers and service aren’t accessible, and it only lets you sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language versions of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Commerce Shopping
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Commerce Shopping
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport prices etc…but there is nothing that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to consult a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Commerce Shopping
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the essential functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time apart to set it up.
Installation and Design
I really like The simple fact that you’re able to run a website without paying anything. This makes the installation process that much simpler, since you simply have to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform that you want to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to market.
Though many Websites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is the language tool. Since running an online store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Commerce Shopping
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open up the More Powerful Options, but they separate these for when you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their own trade fees so that you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Commerce Shopping
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid App store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you will finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, provided that you employ the best ways to enhance your sales online too. Ecwid is a slick system, with superb easy implementation steps, making it perfect for the small business audience. Commerce Shopping