Intro Connecting Ecwid With Shipstation
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you want to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Connecting Ecwid With Shipstation
Many options Purposefully create a closed system, which can be tedious to move away from once you get started. But with a stage called Ecwid, you do not need to worry about this. In fact, the entire goal of the company, which began in 2009, would be to quickly and quickly create an internet store system in your present websites.
You do not have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a chance to find an online store going, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Connecting Ecwid With Shipstation
The Product operates by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new website. The main feature is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all these sales are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real-time transport integrations you constantly know what’s happening with your requests and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your personalized email notifications
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There is a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Connecting Ecwid With Shipstation
If you’re located outside That the US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which features like discount vouchers and support are not accessible, and it only lets you sell up to 10 products in 2 classes — but this may really be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free program is that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Connecting Ecwid With Shipstation
1 area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, then you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Connecting Ecwid With Shipstation
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing shipping rates etc…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Connecting Ecwid With Shipstation
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time apart to set this up.
Setup and Design
I really like The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for each platform that you want to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration measure with a few fine photos and text. As soon as you obtain your store implemented on a site or societal page it looks fairly slick.
The design Depends somewhat on the subject you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to checkout.
Although many Websites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Connecting Ecwid With Shipstation
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, but they separate these for if you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their own transaction fees so that you have to prepare for them.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Connecting Ecwid With Shipstation
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free program like mad, and mention that many different platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for your small business crowd. Connecting Ecwid With Shipstation