Introduction Cosmetics Ecwid
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Cosmetics Ecwid
Many solutions Intentionally create a closed system, which is tedious to maneuver away from once you get started. But with a stage named Ecwid, you no longer have to worry about this. Actually, the entire aim of the company, which started in 2009, would be to quickly and quickly make an internet store system in your present websites.
You do not have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing nations have a chance to get an internet store heading, and you do not even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Cosmetics Ecwid
The Product operates by providing you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several other websites if you anticipate selling elsewhere on the web. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and each one of these earnings are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what’s happening with your orders and at which they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Cosmetics Ecwid
If you are based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a pretty Basic plan, in which attributes such as discount vouchers and support aren’t accessible, and it only lets you sell up to ten products in 2 classes — but this could actually be sufficient for some customers, and using it is a good way to try out the system.
However, A key point to notice about the free plan is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid program to ensure your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This serves as something of a workaround, but I would prefer whole control over URLs. Cosmetics Ecwid
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Cosmetics Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to speak with an attorney on what to do); and even if your company isn’t located in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Cosmetics Ecwid
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time aside to set this up.
Installation and Design
I really enjoy The simple fact that you can run a web site without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for each platform that you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, since it walks you through every site creation and integration step with a few fine text and photos. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they wish to market.
Although many Sites will be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers an opportunity to buy products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since conducting an online store generally requires you to attain out to people from all over the world, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid App Market
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance readily. Cosmetics Ecwid
A Few of the programs Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, since you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the Powerful Options, however they different these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they offer, making it desirable for any store that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you have to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Cosmetics Ecwid
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid App shop.
· You can not alter merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that many different platforms drag you into a free trial, even where you will eventually need to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, provided that you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for your small business crowd. Cosmetics Ecwid