Background Creating A Company Store With Ecwid
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you want to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this option. Creating A Company Store With Ecwid
Many solutions Intentionally create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a platform called Ecwid, you no longer have to be concerned about this. Actually, the whole aim of the company, which started in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You do not have To make a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an online store heading, and you do not have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Creating A Company Store With Ecwid
The Product operates by giving you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new website. The primary feature is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere on the web. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one these sales are reflected onto the backend of your site.
The system is Also made to integrate well with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s going on with your requests and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional instruments like coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical places too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Creating A Company Store With Ecwid
If you are located outside That the US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, in which features like discount coupons and support are not accessible, and it merely lets you sell up to 10 products in two classes — but this may really be adequate for some customers, and using it is a good way to try the system out.
But, A key point to notice about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Creating A Company Store With Ecwid
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is quite easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Creating A Company Store With Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer on what to do); and even when your business isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Creating A Company Store With Ecwid
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time aside to set it up.
Installation and Design
I Truly like The fact that you can run a website without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with some fine text and photos. Once you get your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to market.
Though many Sites will be mobile friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to buy products from the cell interface.
The final Design item that makes sense to mention is the language tool. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality readily. Creating A Company Store With Ecwid
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open up the Powerful Options, but they separate these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time brief and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It is rather simple to implement these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their particular trade fees so that you need to get ready for them.
It’s quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified supplier. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Creating A Company Store With Ecwid
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like mad, and mention that many other platforms drag you into a free trial, even where you may eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to improve your sales online too. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for your small business crowd. Creating A Company Store With Ecwid