Background Css Code For Ecwid
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Css Code For Ecwid
Many solutions Purposefully create a closed system, which can be tedious to move away from once you begin. But with a stage named Ecwid, you no longer have to be concerned about this. In fact, the entire aim of the company, which started in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an internet store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Css Code For Ecwid
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The primary feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other websites if you anticipate selling elsewhere online. Handle all of these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and each one of these earnings are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real time transport integrations you always know what is happening with your requests and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a couple of methods you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Css Code For Ecwid
If you are located outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, in which features such as discount vouchers and support are not accessible, and it only allows you to sell up to ten products in two classes — but this could really be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to note about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Css Code For Ecwid
One area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wishing to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). The other principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is very simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods such as Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Css Code For Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport prices and so on…but there isn’t anything that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to speak with a lawyer about what to do); and even if your business isn’t located in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Css Code For Ecwid
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a lot of time apart to set this up.
Setup and Design
I really like The fact which you can run a web site without paying anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with some nice photos and text. Once you get your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they wish to market.
Though many Sites are going to be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Css Code For Ecwid
Some of the apps Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to implement additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for later. Obviously you could always open up the Powerful Options, but they separate these for if you are all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each of those processors have their own trade fees so that you need to get ready for these.
It is rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Css Code For Ecwid
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for your small business crowd. Css Code For Ecwid