Intro Css Themes Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this option. Css Themes Ecwid
Many solutions Purposefully make a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you no longer need to worry about this. In fact, the whole aim of the company, which began in 2009, would be to quickly and quickly make an internet store system in your present websites.
You do not have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store heading, and you do not have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Css Themes Ecwid
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several other sites if you plan on selling elsewhere online. Handle all these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all these earnings are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you always know what is happening with your requests and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a couple of ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Css Themes Ecwid
If you’re based outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, where features like discount vouchers and support aren’t accessible, and it merely lets you sell up to ten products in 2 categories — but this may actually be adequate for some users, and using it’s a good way to try out the system.
However, A key point to notice about the free program is the fact that it isn’t great from an SEO standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product title (not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Css Themes Ecwid
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to enable you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Css Themes Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer on what to do); and even if your company is not located in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Css Themes Ecwid
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time aside to set it up.
Installation and Design
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with some fine photos and text. As soon as you get your store implemented on a site or social page it looks fairly slick.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they want to market.
Though many Sites will be mobile friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality easily. Css Themes Ecwid
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the product for later. Obviously you could always open the More Powerful Options, however they separate these for if you’re ready to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own transaction fees so that you need to prepare for these.
It’s rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited service provider. The company also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Css Themes Ecwid
What if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The company program goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to market online, as long as you implement the best ways to improve your sales online too. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for the small business crowd. Css Themes Ecwid