Summary Custom Font In Benchmark Email
For many an evening in 2004, three people sat Around one desk in a tiny medical office — an office that served as the group’s conference room, lunch room, and idea hub. Backed by a small programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, and an search engine optimization expert) discussed ideas for how to execute a deceptively straightforward idea. Simple email advertising. Many of their thoughts were beyond the means of the fledgling company, but that didn’t stop Keller from planning ahead.
The first Clients of Benchmark Email were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team personally sold them on the use of email advertising, while working hard to make a very simple user interface which would be easy to operate. All the time, the business uses such novel ideas as customizable templates and software which adapted to user requirements. They also made sure from the beginning that anyone who needed help would have quick access to excellent customer care.
Benchmark Has continued to rise and advantagesper. Its current focus. Providing global email marketing services to small and medium-sized businesses while continuing to honor a commitment to help kids in need. This does not mean that Benchmark is a little-guys-only service, however; it has stuck to its core principle of adaptability and serves big organizations like UNICEF and Kaiser-Permanente via its High Volume Enterprise plans.
Today, Benchmark serves up of 73,000 users from across the planet, however, the company hasn’t forgotten its roots. Benchmark still maintains good relationships with little, locally-based businesses. In reality, the organization supplies a full page of testimonials from users of this app. You may read about Benchmark’s history and development here.
While most of the attributes Benchmark provides Are on par with the rest of the business, among the standout characteristics of this ESP is the simple fact that nearly all its attributes come standard with every single accounts — including the free ones. Below are some of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all users access to its library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries such as education, entertainment, and retailstores. There is also a class for societal media-specific templates.
· Video Emails. Possibly the best-known benefit of Benchmark is its support for video mails. The business describes the benefits of this attribute here.
· Online Surveys. You’ll be able to create professional-looking online surveys using one of Benchmark’s 6 templates. Post your survey on your website or construct it directly into an email.
· Dedicated Email Server. All Benchmark’s High Volume plans have a dedicated IP address to help increase deliverability rates. Users on other programs have the choice of paying for this service ($30/month) to increase their own delivery stats. Read more about the advantages of dedicated servers .
· Email Delivery Direction . Benchmark’s email delivery management program is about getting clients’ mails into inboxes. The business is a part of the Email Sender and Provider Coalition and operates with ReturnPath, a leading email delivery and consulting service. The company also communicates with ISPs on its clients’ behalf. Custom Font In Benchmark Email
· Mobile App. Benchmark’s mobile apps make it possible for customers having an Apple device to get several functions on the road. They can get and add contacts, read reportsand send videos through integration with a YouTube accounts, and even design and send quick email blasts with one of 10 templates that are available. This is quite a little more than many other companies offer in their mobile apps, which makes them considerably more operational.
· Photo Editing. If the pictures you plan to use in your email campaign are not perfectly sized or need some colour adjustment, you may use Benchmark’s integrated picture editor. This is a fairly handy feature if you do not have photoshop available.
· Code Editor. If you have the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you may construct your mails from scratch.
· Autoresponder. Each Benchmark customer has the ability to design around eight custom autoresponder messages. These can be scheduled as a string or event lead-up, or made as annual messages such as anniversary or birthday emails.
· Sign-Up Forms. The only way to be successful in email advertising is by way of growing your list, and Benchmark really promotes doing this through sign-up forms. The business bases its Free For Life account entirely around website and Facebook sign-ups and supplies an easy-to-use tool to create custom templates for each medium.
· Inbox Checker. Since every email program is different and each internet browser has a signature fashion, making certain that your emails look good across the board is crucial. It is possible to use Inbox Checker to look at the way your email screens in Gmail using Explorer and Outlook 3. Employing the entire app (which checks everything from AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on provider, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters from their sites automatically through the RSS-to-Email feature, which works with any site which handles an RSS-feed. Users only need to set up a template and campaign within Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug-in connection. Benchmark’s API Integration feature allows users with XML-RPC, HTTP POST, or HTTP GET skills to retrieve data from other programs which use JSON, XML, XML-RPC, or PHP serialization strings. In a nutshell, this allows them to perform three purposes. Manage contact lists, manage campaigns and effort sending, and assess data. The company describes this role in more detail .
· Advanced Metrics. Benchmark provides both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Signing up for a Benchmark account is pretty straightforward. After entering your name, email, phone number, and company name, you have to validate your email address. This is a five-minute process for me. Upon logging into my new account (using the free program ) I was greeted by an attractive UI that gave me a very clear path about the best way to make my first email campaign. Good start!
Email Campaign Creation
On its dashboard, Benchmark provides users five chief choices. Emails, Automations, Contacts, Surveys, and Reports. To create a new effort, proceed to the Emails section, then hit on the large blue”Create New Email” button at the top right-hand corner. Custom Font In Benchmark Email
From there, you have to decide if you want an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or go for more customization using the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I went with the drag-and-drop option.
I was motivated to enter a subject line for my Email and set up how much observation I wanted on the message, in addition to if I wanted an automatic tweet when the campaign went out. The next task was to select which contacts I wished to receive the campaign. With that, I was finally able to start constructing the email . If you want to, you can construct your own email designs using a very intuitive editor. On the other hand, you can modify one of Benchmark’s templates, which are great, and better than I was able to do on my own.
Preventing the Email Campaign
If you are just Starting out, you can do as I did and manually input contacts at a time. However, for those who already have a list, there are several ways to import it. You are able to upload a CSV, xls, or txt file right from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts to a text type. When you create your Benchmark lists, they will appear on your dashboard, together with a Master Unsubscribe List.
The actual sending of this email is quite easy. When you have finished all your tweaks, you may save email as a draft, send it immediately, or schedule a date and time for delivery. If you would like to verify everything is well before distributing your email about the world, you can send it to your self to preview it as many as 10 times/day. I chose to program my email for shipping to see how timely the automatic system would really be. I scheduled my email for 2.45 and obtained it at 2.50, therefore while the timing was not exactly ideal, it was likely within tolerance levels for most users. If you are among the more infrequent users who demand on-the-minute email sending, then you may need to look elsewhere. More worryingly, my email didn’t go to my main inbox but was mechanically sorted in my”promotions” folder. Definitely not ideal.
Mail Campaign Reporting
The first thing I Discovered about Benchmark email reports was something I’d read in a couple of reviews. They are really, really fast. I mean lightning fast. Opens register in the Benchmark system almost instantaneously. I have worked with a lot of different programs where these reports take hours or even days to look.
Benchmark provides users with several key Bits of information about every campaign. The possibly most important statistic, the available speed, seems in both pie graph and numerical form. Additionally, Benchmark provides users with stats for clicks, forwards, bounces, unsubscribes, and misuse. Every stat further breaks down to the specific email addresses related to a given action. Users can export this data for further analysis via a csv or xls file. There is also a social media place which reports shares through Facebook, Twitter, or LinkedIn, in addition to a map that breaks down, by country, who opens your mails. Custom Font In Benchmark Email
Though all of the information is great and Necessary, it is not enough to sustain increased level marketers who need more info such as conversions, which links were clicked, and earnings analysis. Although Google Analytics provides a whole lot of this info with proper integration, there might come a time when serious entrepreneurs need more info than Benchmark provides. Whether or not a small business will get to that point changes, naturally, based on the business.
Specific Size Of Company
Benchmark made its 3-tiered pricing Structure with the goal of serving everybody from the tiniest kitchen-table startup to large email marketers. However, the organization’s main focus is on small to medium companies, particularly those just starting out in email marketing. This is particularly reflected in the reality that clients subscribing to the moderate plans get unlimited mails, while bigger plans have constraints.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you don’t see the integration you need, there is still hope. You’re able to use the API or request a integration by sending an email to [email protected]
· Benchmark Events — Benchmark Occasions is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this program permits users to create and customize occasions, promote and sell tickets, and monitor the success of the events through their Benchmark Email account. A number of subscriptions are available, such as a free alternative.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and use Benchmark’s email system to maintain Salesforce customers participated. Read our review of Salesforce here.
· WordPress — Benchmark Email Lite is a WordPress plug-in which permits users to quickly build an email viewer via their readers. The plugin can automatically produce email versions of blog articles and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our review of Highrisehere.
· Benchmark Power — This free plugin lets you source pictures for your Benchmark mails from places throughout the web. Benchmark Power captures images you find and instantly uploads them to your Benchmark account for future use.
· Flickr — Users with Flickr accounts can link Flickr to their own Benchmark image galleries.
· Shopify — You can link a Shopify accounts to Benchmark and automatically add Shopify customers to Benchmark lists. You can even add subscribers to different lists based on which products they bought. Read our overview of Shopify here.
· PayPal — Users can add any of the PayPal customers for their Benchmark email lists bylinking the accounts. Read our review of Paypal here.
· Easy List — Learn more about this very simple list-making program and download it here.
· WordPress — The ever-present blog and site builder provides an integration using Benchmark. Use it to send emails of your blog articles and also use the analytics to observe how your subscribers respond to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library . Custom Font In Benchmark Email
Social Media Integrations
Because Of the key connection between social media and email marketing, it is important to check out the social media features contained in Benchmark.
· Social Media Templates — One section of Benchmark’s massive email template listing is made of societal media-specific templates which directly promote your company’s involvement in social media forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a very simple function which permits you to bring a Facebook”Just Like” button into your own emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Features” above) for both websites and Facebook enthusiast pages, so you can convert followers into subscribers.
· Social Links within Mail — Once you link your Benchmark account together with your Facebook, Twitter, and/or LinkedIn account, you can add switches to every email which will direct your readers to each of your social networking pages.
The Business also fully Complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the collection of personal data from citizens of these nations. When clients provide credit card amounts to Benchmark, the business utilizes secure socket layer (SSL) security to encrypt the information. The entire platform is encrypted to ensure the security of all customers’ personal information.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes spam seriously and summarizes a clear zero-tolerance coverage for any of their users hoping to engage in spam activities. The business is fully in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to maintain its standing as a spam-free supplier, one of them membership in the Email Sender and Provider Coalition. The business uses the app SpamAssassin to filter messages delivered through its server.
To stop users from Unknowingly sending spam-like substances, Benchmark supplies a spam check feature that looks for words commonly utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that’s likely to be blocked. In case of a high score, the program suggests”less spammy” alternatives. Individualized IP addresses also assist large-volume senders decrease their spam amounts.
Customer Support and Service
Benchmark Offers its customers a great deal of support tools. Customer service is usually responsive, with minimal waiting times. The site provides good learning tools, but may be needlessly opaque occasionally. Key information is often buried and difficult to locate, especially in the event that you don’t know precisely what you’re searching for, particularly in regards to minute particulars about strategies. For instance. The Free For Life plan includes Benchmark branding on every email, but you won’t see that mentioned on the Free For Life webpage, not even in the fine print. Nor are you going to see it said when you register. The only place it’s mentioned is in the FAQ, here.
Here are some of those resources Benchmark offers. Custom Font In Benchmark Email
· Live Email and Support — Benchmark supplies live one-on-one support through the following means.
· Email Service. Contact Benchmark at support[email protected] or through the organization’s contact form here. Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Telephone Support. You can reach Benchmark in 800-430-4095 (U.S.) or 001-562-252-3789 (all states ). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible almost 24 hours daily Monday — Friday and limited hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it is closer to some QandA-format knowledge base than a typical FAQ. You will find more than 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users can execute a key word search of any topic (or sub-topic) or from the FAQ as a whole. One caveat. With such a comprehensive knowledge base, it’s pretty much inevitable that some entries are going to be out of date. Some of the QandAs provide information which is wholly inaccurate, so in some cases, you may need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen video tutorials that take users step by step through the features of the program. The business also supplies a webinar called”Benchmark Email Crash Course.” You may see it live each Friday at 10.00 a.m. PST or watch the recorded version at any moment. You might also request a special webinar on quite a few different topics. Live webinars include the opportunity to ask questions during the presentation.
· Email Marketing Manuals and Articles — There are more in-depth information on email marketing in general, in addition to the Benchmark program especially, at the Manuals Section. These downloadable files also cover industry-specific troubles. Articles, very similar to sites, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks compared to the manuals provide.
· Glossary of Email Marketing Requirements — This can be a particularly valuable tool for all those brand new to email marketing who believe consumed by all the jargon. Benchmark gives a glossarywith 50 of the most popular email marketing terms from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current info about email advertising trends, check out Benchmark’s monthly newsletter, in addition to its extremely active site. All subscribers automatically obtain access to current newsletters, and Benchmark also offers an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their latest newsletters on message boards in the Benchmark Community. This forum allows users to discuss newsletter production approaches, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is completely web-based and does not Require any setup on your PC.
Positive Reviews and Reviews
Benchmark Has a four-out-of-five star score on G2 Crowd, using a slightly better showing on GetApp and Capterra. 4.5 stars each. Custom Font In Benchmark Email
Some common points of compliments.
· Top Notch Service . This is perhaps the most typical observation concerning Benchmark, and something I discovered for myself too. People today tend to find support prompt and beneficial, and a few say it is actually the element that distinguishes Benchmark from its competitors. The business also receives praise for its blog articles and videos.
· Feature Selection Across All Plans. Some users praise the addition of attributes like AB analyzing and surveys in most plans; many firms charge extra for these features or just include them in their pricier plans.
· Ease of Use. Users have a tendency to locate Benchmark’s interface extremely user-friendly and intuitive. The program gathers compliments from a broad range of demographics, from first time ESP consumers to people who have tried many different programs before settling on Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email layout of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this is an increasingly important aspect to take into account.
Negative Reviews and Complaints
I was not able to find many people who loathed Their Benchmark experience. But, I was able to find a few complaints.
· Inconsistent Send-Times. Apparently some users experienced a problem with Benchmark in which their emails were sent hours after they were scheduled. 1 customer theorized the issue might arise from long lists of recipients. Not all clients of all Benchmark will possess time-sensitive sending demands, but other people will. If you want your emails to go out precisely whenever your program dictates, you may have to consider this situation.
· Buggy Social Media Integrations. I watched several consumer testimonials that remarked the social media integrations in Benchmark are not up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates can feel like spam email, causing recipients to mark them as junk and not studying the contents. Since the whole purpose of an ESP would be to prevent this from occurring, this might be a problem. On the flip side, I never felt this way while looking through the template list, therefore it might not be the most legitimate of complaints.
Benchmark Provides a enormous number of pricing strategies, such as a free plan and a massive array of paid programs which may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require credit Cards, which is always refreshing. The only catch. There’ll be a small Benchmark logo in the bottom of every email you send out. Of course, you may always opt to upgrade to a paid program in case you don’t need the Benchmark branding. The free plan permits you to send up to 14000 emails to up to 2000 subscribers and provides you access to most but not all Benchmark’s features list. Notable absences to the attributes list for free accounts include email automation and sub-accounts (enabling many users to access one Benchmark account).
Paid Plans. Custom Font In Benchmark Email
Users with little contacts lists and restricted Monthly messages have the option of paying to get their email advertising based on the amount of emails they send every month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer you a 25% discount for nonprofits and educators.
Benchmark is a good program. It’s easy to use, Open to innovation, and competitively priced. Its free alternatives might just be the very best in the company for anybody who just wants to dive into email marketing (particularly small, neighborhood companies ). For that matter, any Benchmark strategy can work nicely for a little business which perspectives email as a little element of its advertising and has no desire to operate past the basics just yet.
If you are a little or even medium-sized Business looking for a easy email marketing program with a host of great features, Benchmark is an excellent choice. Though there might come a time when you launch the app, it supplies a lot for the price, provides exceptional service, and the business appears to be sensitive to the needs of its users. You can not ask for much more.