Intro Custome Themes Ecwid How To Change
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this option. Custome Themes Ecwid How To Change
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a platform called Ecwid, you do not have to worry about it. Actually, the entire aim of the company, which began in 2009, is to quickly and quickly create an internet store system in your present websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store heading, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Custome Themes Ecwid How To Change
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The main attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various different sites if you anticipate selling elsewhere online. Manage all these websites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and all these sales are represented onto the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is going on with your requests and at which they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional instruments like coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical places too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they have been saying that for quite some time now). Custome Themes Ecwid How To Change
If you are based outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, where features such as discount vouchers and service aren’t accessible, and it only allows you to sell up to 10 products in two classes — but this may actually be adequate for some customers, and using it is a fantastic way to try the system out.
But, A key point to note about the free program is the fact that it is not good from an search engine optimization point of view — you need to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Custome Themes Ecwid How To Change
1 area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). Another principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Custome Themes Ecwid How To Change
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney on what to do); and even when your company is not based in the EU, then you still will need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and to log that consent).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Custome Themes Ecwid How To Change
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to put quite a great deal of time apart to set it up.
Setup and Design
I Truly enjoy The fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through each site creation and integration step with some fine photos and text. Once you get your shop implemented on a website or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they want to checkout.
Although many Sites are going to be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance readily. Custome Themes Ecwid How To Change
A Few of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would normally need to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open the More Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any store that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you have to prepare for these.
It is quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Custome Themes Ecwid How To Change
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your earnings online too. Ecwid is a sleek system, with super simple implementation measures, making it ideal for the small business audience. Custome Themes Ecwid How To Change