Introduction Customify App In Ecwid
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Customify App In Ecwid
Many solutions Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly create an online store system on your present websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you do not even have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Customify App In Ecwid
The Product works by giving you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The primary feature is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere on the web. Handle all these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all of these sales are represented on the back part of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what is happening with your orders and where they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite some time now). Customify App In Ecwid
If you are based outside The US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, where features such as discount vouchers and support are not accessible, and it merely lets you sell up to 10 products in two classes — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is the fact that it is not good from an SEO point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I would prefer whole control over URLs. Customify App In Ecwid
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of this box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). The other principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products such as Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Customify App In Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a great idea to speak with a lawyer about what to do); and even if your company isn’t located in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Customify App In Ecwid
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a lot of time apart to set it up.
Setup and Design
I really like The fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for every platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few fine text and photos. As soon as you get your shop implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they wish to checkout.
Though many Sites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is your language tool. Since conducting an internet store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon some customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Customify App In Ecwid
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you can always open the More Powerful Options, however they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their particular transaction fees so that you have to prepare for these.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Customify App In Ecwid
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to sell online, as long as you employ the best ways to improve your sales online too. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for the small business audience. Customify App In Ecwid