Intro Customise Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this option. Customise Ecwid
Many solutions Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a platform called Ecwid, you no longer have to worry about this. In fact, the entire aim of the company, which started in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing countries have a chance to get an internet store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Customise Ecwid
The Product operates by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary feature is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere on the web. Handle all of these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and each one these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you always know what is going on with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the planet
You get a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There’s a few methods you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Customise Ecwid
If you are based outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which attributes such as discount coupons and service are not available, and it only lets you sell up to ten products in two classes — but this could really be sufficient for some customers, and using it is a good way to try out the system.
However, A key point to note about the free program is that it is not good from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Customise Ecwid
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Customise Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even when your company isn’t based in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to run cookies Customise Ecwid
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a great deal of time apart to set it up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with some fine text and photos. As soon as you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they wish to checkout.
Though many Websites will be cellular friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Customise Ecwid
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you can always open the More Powerful Options, however they separate these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, which makes it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular trade fees so you have to get ready for them.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Customise Ecwid
Imagine if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available from the Ecwid App shop.
· You can’t change merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that many other platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with super easy implementation measures, making it ideal for the small business audience. Customise Ecwid