Intro Customize Ecwid Css
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this option. Customize Ecwid Css
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. But with a stage called Ecwid, you no longer need to worry about this. Actually, the entire goal of the company, which began in 2009, would be to quickly and quickly create an internet store system in your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to find an internet store heading, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the crucial things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Customize Ecwid Css
The Product operates by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The primary attribute is that you can choose your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere online. Manage all of these websites from one place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one of these sales are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what is going on with your requests and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a couple of methods that you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). Customize Ecwid Css
If you are based outside That the US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, where attributes like discount coupons and support are not available, and it only lets you sell up to ten products in two categories — but this may really be sufficient for some users, and using it is a good way to try the system out.
But, A vital point to note about the free plan is the fact that it is not good from an SEO point of view — you need to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Customize Ecwid Css
One area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of this box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Customize Ecwid Css
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up shipping prices etc…but there isn’t anything here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to consult an attorney on what to do); and even when your company is not located in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Customize Ecwid Css
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time apart to set this up.
Setup and Design
I Truly like The simple fact that you can run a website without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for each platform that you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Although many Websites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to attain out to people from all over the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality easily. Customize Ecwid Css
A Few of the apps Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open the More Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It is not always Easy to locate an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, making it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own trade fees so that you need to prepare for these.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Customize Ecwid Css
What if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that many different platforms drag you in free trial, where you may eventually have to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, provided that you employ the best ways to improve your sales online too. Ecwid is a slick system, with superb simple implementation measures, which makes it perfect for your small business crowd. Customize Ecwid Css