Intro Customize Ecwid Store In Wix
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Customize Ecwid Store In Wix
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you get started. However, with a platform called Ecwid, you no longer have to be concerned about it. Actually, the whole aim of the business, which started in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an online store going, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is targeted more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Customize Ecwid Store In Wix
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on several other sites if you anticipate selling elsewhere on the web. Handle all these sites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and each one these sales are represented on the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real time shipping integrations you always know what’s happening with your requests and where they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There’s a couple of ways that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Customize Ecwid Store In Wix
If you are based outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you will need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Basic plan, in which features like discount coupons and service are not available, and it only lets you sell up to ten products in 2 categories — but this may actually be adequate for some users, and using it’s a good way to try out the system.
However, A key point to notice about the free plan is that it is not good from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Customize Ecwid Store In Wix
One place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Customize Ecwid Store In Wix
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up shipping prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to consult a lawyer on what to do); and even if your business is not located in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There does not Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run cookies Customize Ecwid Store In Wix
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a great deal of time aside to set it up.
Installation and Design
I really like The fact that you can run a web site without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with some nice photos and text. Once you obtain your shop implemented on a website or societal page it appears fairly slick.
The layout Depends upon the theme you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to checkout.
Though many Websites will be mobile friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is the language tool. Since running an internet store generally requires one to attain out to individuals from all over the planet, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Customize Ecwid Store In Wix
Some of the programs Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for later. Obviously you could always open up the Powerful Options, but they different these for if you’re ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is always one of my favourite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those programs they provide, which makes it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It’s rather simple to employ one of these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you need to prepare for them.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Customize Ecwid Store In Wix
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, even where you will finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your sales online too. Ecwid is a slick system, with superb simple implementation measures, making it perfect for the small business crowd. Customize Ecwid Store In Wix