Introduction Customizing The Look Of Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Customizing The Look Of Ecwid
Many solutions Intentionally make a closed system, which can be tedious to move away from as soon as you begin. But with a platform named Ecwid, you do not have to worry about it. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly make an online store system in your present websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is geared more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Customizing The Look Of Ecwid
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The primary feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and each one of these earnings are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you always know what is happening with your requests and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There is a couple of ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Customizing The Look Of Ecwid
If you are located outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, where features like discount vouchers and support are not available, and it only lets you sell up to ten products in 2 categories — but this could actually be sufficient for some users, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free program is that it isn’t good from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Customizing The Look Of Ecwid
1 area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Customizing The Look Of Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney about what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Customizing The Look Of Ecwid
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will need to set quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The fact that you can run a web site without paying anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go right to the backend port.
The system has Wizards for every platform that you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through each site creation and integration step with a few nice text and photos. Once you get your store implemented on a site or societal page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they want to market.
Though many Sites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers a chance to get products from the cell interface.
The final Design thing that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Customizing The Look Of Ecwid
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the product for later. Of course you can always open the Powerful Options, however they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favourite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, which makes it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of those processors have their own trade fees so that you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Customizing The Look Of Ecwid
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid App store.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business crowd. Customizing The Look Of Ecwid