Intro Daniel Haus Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you would like to attract on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Daniel Haus Ecwid
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you no longer need to be concerned about this. Actually, the entire aim of the business, which began in 2009, would be to quickly and inexpensively create an internet store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an online store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Daniel Haus Ecwid
The Product works by giving you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere online. Manage all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all of these earnings are reflected onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you always know what is going on with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your own customized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they have been saying that for quite a while now). Daniel Haus Ecwid
If you’re located outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, where features such as discount coupons and support aren’t accessible, and it merely lets you sell up to ten products in 2 categories — but this could really be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to notice about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Daniel Haus Ecwid
1 place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Daniel Haus Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your company is not located in the EU, you still need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Daniel Haus Ecwid
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time aside to set this up.
Installation and Layout
I Truly like The simple fact which you can run a website without paying anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for every platform that you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few fine photos and text. As soon as you obtain your shop implemented on a site or societal page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to market.
Although many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the language instrument. Since running an online store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality readily. Daniel Haus Ecwid
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, but they separate these for if you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they offer, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their own trade fees so you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Daniel Haus Ecwid
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid App store.
· You can not change product URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, as long as you implement the best methods to improve your sales online too. Ecwid is a slick system, with superb easy implementation measures, which makes it perfect for the small business crowd. Daniel Haus Ecwid