Background Descriptions On Ecwid Not Showing Unless In A Table
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Descriptions On Ecwid Not Showing Unless In A Table
Many solutions Intentionally make a closed system, which can be tedious to move away from as soon as you begin. However, with a stage named Ecwid, you no longer need to be concerned about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively create an internet store system in your present websites.
You don’t have To create a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you don’t have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Descriptions On Ecwid Not Showing Unless In A Table
The Product works by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new site. The main attribute is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere on the web. Manage all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all of these earnings are reflected on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what is going on with your orders and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a few ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Descriptions On Ecwid Not Showing Unless In A Table
If you are located outside The US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a fairly Basic plan, where attributes like discount coupons and service aren’t available, and it only lets you sell up to ten products in 2 classes — but this could actually be sufficient for some users, and using it’s a fantastic way to try out the system.
However, A key point to note about the free program is that it isn’t good from an search engine optimization point of view — you need to be on a paid plan to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language variations of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Descriptions On Ecwid Not Showing Unless In A Table
One place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Descriptions On Ecwid Not Showing Unless In A Table
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport rates etc…but there is nothing that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to speak with an attorney on what to do); and even when your business isn’t based in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Descriptions On Ecwid Not Showing Unless In A Table
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not appear to supply the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform that you want to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a website or social page it appears fairly sleek.
The design Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients a chance to get products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon some clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Descriptions On Ecwid Not Showing Unless In A Table
Some of the programs Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you could always open the More Powerful Options, however they different these for when you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular transaction fees so that you have to get ready for them.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Descriptions On Ecwid Not Showing Unless In A Table
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, where you will finally have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to market online, provided that you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business crowd. Descriptions On Ecwid Not Showing Unless In A Table