Intro Divi And Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Divi And Ecwid
Many solutions Purposefully make a closed system, which is tedious to move away from once you begin. However, with a platform called Ecwid, you do not need to worry about it. Actually, the whole aim of the company, which began in 2009, would be to quickly and inexpensively make an online store system in your present websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing countries have a opportunity to find an internet store going, and you do not have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Divi And Ecwid
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main feature is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere on the web. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one these sales are represented on the backend of your site.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you always know what’s happening with your orders and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There’s a few ways that you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Divi And Ecwid
If you’re located outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a pretty Basic plan, in which features such as discount vouchers and service are not available, and it merely lets you sell up to 10 products in two classes — but this could actually be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A vital point to notice about the free plan is that it isn’t good from an SEO point of view — you need to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I’d prefer full control over URLs. Divi And Ecwid
One area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Divi And Ecwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a great idea to consult an attorney on what to do); and even if your business isn’t based in the EU, you still need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Divi And Ecwid
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set it up.
Setup and Design
I Truly like The simple fact that you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The layout Depends upon the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to checkout.
Though many Websites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality readily. Divi And Ecwid
Some of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you can always open up the Powerful Options, however they separate these for if you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of those processors have their own transaction fees so you have to prepare for these.
It is quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The company also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Divi And Ecwid
What if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available in the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that a number of other platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for the small business crowd. Divi And Ecwid