Background Do I Need Both Square And Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Do I Need Both Square And Ecwid
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you get started. But with a stage called Ecwid, you do not need to be concerned about it. In fact, the entire goal of the company, which started in 2009, is to quickly and quickly create an internet store system in your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Do I Need Both Square And Ecwid
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main feature is that you can take your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on several other websites if you anticipate selling elsewhere on the web. Handle all these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and all of these sales are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real-time shipping integrations you always know what is happening with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the world
You receive a Lot of promotional instruments like coupons, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a few ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Do I Need Both Square And Ecwid
If you are located outside The US / UK, or need to work with another mobile device kind, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, in which features such as discount vouchers and service are not available, and it merely lets you sell up to 10 products in two classes — but this may really be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Do I Need Both Square And Ecwid
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anyone wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Do I Need Both Square And Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to consult a lawyer on what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Do I Need Both Square And Ecwid
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to set quite a great deal of time aside to set this up.
Installation and Layout
I Truly enjoy The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much simpler, since you simply have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform you want to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few fine photos and text. Once you get your store implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Though many Sites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is your language tool. Since running an internet store generally requires you to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Do I Need Both Square And Ecwid
Some of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would normally need to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, but they separate these for if you are all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the programs they provide, which makes it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to implement these systems, since Ecwid integrates with over 40 global payment options. However, each of these processors have their particular transaction fees so you have to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The company also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Do I Need Both Square And Ecwid
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, making it ideal for your small business crowd. Do I Need Both Square And Ecwid