Background Does Ecwid Hold Money
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this option. Does Ecwid Hold Money
Many options Intentionally make a closed system, which is tedious to maneuver away from once you get started. However, with a stage named Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store heading, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Does Ecwid Hold Money
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The main attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere on the web. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and all these sales are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you always know what is happening with your orders and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You get lots of promotional instruments like vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily places too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Does Ecwid Hold Money
If you’re located outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, where features such as discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in 2 categories — but this could actually be sufficient for some customers, and using it is a good way to try out the system.
However, A vital point to note about the free program is the fact that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language versions of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Does Ecwid Hold Money
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Does Ecwid Hold Money
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport prices etc…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a good idea to consult an attorney about what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Does Ecwid Hold Money
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, doesn’t seem to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Layout
I Truly like The fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for each platform that you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with some nice text and photos. Once you obtain your shop implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to checkout.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Does Ecwid Hold Money
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for later. Of course you could always open the More Powerful Options, however they separate these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is always one of my favourite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular trade fees so you need to prepare for them.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Does Ecwid Hold Money
What if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available in the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, as long as you employ the best ways to improve your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for your small business audience. Does Ecwid Hold Money