Intro Does Sumo Work With Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this option. Does Sumo Work With Ecwid
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. But with a platform named Ecwid, you do not need to worry about it. Actually, the entire aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to find an internet store going, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Does Sumo Work With Ecwid
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary feature is that you can choose your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various different sites if you plan on selling elsewhere on the web. Handle all these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one of these sales are reflected on the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real-time shipping integrations you always know what’s going on with your requests and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, regardless of if a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a couple of ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Does Sumo Work With Ecwid
If you’re located outside That the US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, in which features such as discount vouchers and support aren’t available, and it only allows you to sell up to ten products in 2 categories — but this may actually be sufficient for some customers, and using it is a good way to try out the system.
But, A vital point to notice about the free plan is that it is not good from an SEO standpoint — you need to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Does Sumo Work With Ecwid
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from this box, so anyone wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Does Sumo Work With Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up transport rates etc…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to speak with an attorney about what to do); and even when your business is not based in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Does Sumo Work With Ecwid
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for each platform that you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some fine photos and text. Once you obtain your store implemented on a site or social page it appears fairly slick.
The design Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they wish to market.
Although many Websites will be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon a few clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality easily. Does Sumo Work With Ecwid
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would normally need to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you can always open up the More Powerful Options, however they separate these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their own transaction fees so you have to prepare for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Does Sumo Work With Ecwid
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you will eventually need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to market online, provided that you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it ideal for the small business audience. Does Sumo Work With Ecwid