Introduction Download Ecwid WordPress
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this option. Download Ecwid WordPress
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you get started. However, with a platform named Ecwid, you no longer need to be concerned about this. Actually, the entire aim of the company, which began in 2009, would be to quickly and quickly make an internet store system on your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an online store heading, and you don’t have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Download Ecwid WordPress
The Product operates by providing you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Manage all of these sites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and each one of these sales are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what’s happening with your orders and where they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the world
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a couple of methods that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Download Ecwid WordPress
If you’re based outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, where attributes such as discount vouchers and service aren’t accessible, and it only lets you sell up to ten products in 2 categories — but this could really be adequate for some users, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free program is that it is not great from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Download Ecwid WordPress
One place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). The other main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Download Ecwid WordPress
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to edit or display related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to consult an attorney about what to do); and even if your business isn’t based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Download Ecwid WordPress
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not seem to supply the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The simple fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for every platform you would like to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with some nice text and photos. Once you obtain your shop implemented on a website or societal page it looks fairly slick.
The design Depends upon the subject you’ve got on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Though many Websites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to buy products from the mobile interface.
The final Design item which makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Download Ecwid WordPress
A Few of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is always one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your site. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so that you have to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Download Ecwid WordPress
What if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered in the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to sell online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a sleek system, with super easy implementation steps, making it ideal for your small business crowd. Download Ecwid WordPress