Background Drop Shipping With Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Drop Shipping With Ecwid
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. But with a platform called Ecwid, you no longer have to worry about this. In fact, the entire goal of the business, which began in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an internet store heading, and you do not even have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Drop Shipping With Ecwid
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different sites if you plan on selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one of these earnings are represented onto the back part of your website.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what is going on with your requests and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There is a few methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). Drop Shipping With Ecwid
If you are located outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, where features such as discount coupons and service are not accessible, and it merely lets you sell up to 10 products in two classes — but this could actually be adequate for some users, and using it’s a good way to try the system out.
However, A key point to notice about the free program is that it isn’t good from an search engine optimization standpoint — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Drop Shipping With Ecwid
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is quite easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Drop Shipping With Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even if your company isn’t located in the EU, then you still need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that consent).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Drop Shipping With Ecwid
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product like CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Layout
I really like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just have to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with a few fine text and photos. As soon as you obtain your shop implemented on a site or societal page it looks fairly sleek.
The design Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to checkout.
Though many Sites will be mobile friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to people from throughout the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Drop Shipping With Ecwid
A Few of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open up the Powerful Options, however they different these for if you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, making it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular transaction fees so you need to prepare for them.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Drop Shipping With Ecwid
What if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation steps, making it perfect for the small business crowd. Drop Shipping With Ecwid