Introduction E Commerce Shopping
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. E Commerce Shopping
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you get started. However, with a platform named Ecwid, you no longer have to worry about it. In fact, the whole goal of the business, which started in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to get an internet store going, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) E Commerce Shopping
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The main attribute is that you can take your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere on the web. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and each one of these earnings are reflected on the backend of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what is going on with your orders and where they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There is a few methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). E Commerce Shopping
If you’re based outside The US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a fairly Standard plan, in which attributes such as discount vouchers and support are not accessible, and it only allows you to sell up to 10 products in two categories — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free program is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them also. This serves as something of a workaround, but I would prefer full control over URLs. E Commerce Shopping
1 area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). The other principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. E Commerce Shopping
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to consult an attorney about what to do); and even if your business is not located in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits E Commerce Shopping
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product like CookiePro, which will provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a lot of time apart to set this up.
Setup and Layout
I really like The simple fact which you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for each platform that you would like to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration measure with some fine text and photos. Once you get your store implemented on a site or societal page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they wish to checkout.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing that makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality readily. E Commerce Shopping
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for later. Obviously you could always open up the More Powerful Options, however they separate these for when you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of these processors have their particular trade fees so you have to prepare for these.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. E Commerce Shopping
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, where you will eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to sell online, as long as you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with super easy implementation steps, making it perfect for your small business crowd. E Commerce Shopping