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Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to attract on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. E Karting
Many options Purposefully make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform named Ecwid, you no longer have to be concerned about this. In fact, the entire aim of the business, which started in 2009, would be to quickly and quickly make an internet store system on your present websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you do not have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) E Karting
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The main feature is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere on the web. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and all these sales are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you always know what’s happening with your orders and where they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional instruments like coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily places too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a couple of ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). E Karting
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a pretty Standard plan, in which attributes such as discount vouchers and service aren’t available, and it only lets you sell up to ten products in 2 classes — but this could actually be sufficient for some users, and using it’s a good way to try out the system.
However, A vital point to notice about the free plan is that it isn’t good from an SEO point of view — you have to be on a paid plan to ensure your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. E Karting
One area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wanting to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. E Karting
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping prices etc…but there isn’t anything here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney on what to do); and even if your company isn’t located in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits E Karting
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a great deal of time apart to set this up.
Installation and Layout
I really like The simple fact that you can run a web site without paying anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for each platform you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, because it walks you through each site creation and integration measure with some nice text and photos. As soon as you get your shop implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to checkout.
Although many Sites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to buy products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. E Karting
Some of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would typically have to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own trade fees so that you need to get ready for them.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. E Karting
What if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered from the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone direction app. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best ways to enhance your sales online too. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for your small business crowd. E Karting