Background E Store App
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this solution. E Store App
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you get started. But with a stage named Ecwid, you no longer need to worry about this. In fact, the whole goal of the company, which began in 2009, is to quickly and inexpensively make an online store system on your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a chance to get an internet store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) E Store App
The Product operates by giving you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several different websites if you anticipate selling elsewhere online. Handle all of these websites from one place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and each one of these sales are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s going on with your orders and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There is a few ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). E Store App
If you are located outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, in which features like discount vouchers and service aren’t available, and it merely allows you to sell up to ten products in two categories — but this could actually be adequate for some users, and using it is a good way to try the system out.
However, A key point to notice about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. E Store App
1 area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you should not have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. E Store App
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even when your company is not based in the EU, you still need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits E Store App
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Design
I really like The fact which you can run a web site without paying for anything. This makes the setup process that much easier, since you simply need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for each platform you want to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice photos and text. Once you get your shop implemented on a website or societal page it appears fairly slick.
The design Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Though many Sites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to buy products from the cell interface.
The final Design item that makes sense to mention is the language tool. Since running an online store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. E Store App
Some of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to implement additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open the More Powerful Options, but they separate these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favourite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they offer, which makes it desirable for any store that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to employ these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their particular transaction fees so that you have to get ready for these.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. E Store App
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that many different platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, as long as you employ the best methods to enhance your sales online too. Ecwid is a sleek system, with super easy implementation steps, which makes it perfect for your small business crowd. E Store App