Introduction Easy Free Shopping Cart
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to bring on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this solution. Easy Free Shopping Cart
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you begin. However, with a stage called Ecwid, you no longer have to be concerned about it. In fact, the whole aim of the business, which started in 2009, would be to quickly and quickly create an internet store system on your present websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Easy Free Shopping Cart
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The primary feature is that you can choose your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different sites if you anticipate selling elsewhere online. Manage all of these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a number of sales and all of these sales are represented onto the back part of your website.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is going on with your requests and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a couple of methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Easy Free Shopping Cart
If you’re based outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a pretty Basic plan, in which attributes like discount coupons and service aren’t available, and it merely lets you sell up to 10 products in two categories — but this may actually be adequate for some users, and using it’s a fantastic way to try out the system.
However, A key point to note about the free program is the fact that it isn’t great from an SEO standpoint — you need to be on a paid program to make certain your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Easy Free Shopping Cart
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). The other principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Easy Free Shopping Cart
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping rates and so on…but there isn’t anything that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a good idea to speak with an attorney about what to do); and even when your business isn’t based in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Easy Free Shopping Cart
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which does provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time apart to set this up.
Installation and Design
I Truly like The fact which you can run a web site without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few fine text and photos. As soon as you get your store implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the subject you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they wish to checkout.
Though many Websites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to buy products from the cell interface.
The closing Design item which makes sense to mention is the language tool. Since running an internet store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Easy Free Shopping Cart
A Few of the apps Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open up the Powerful Options, but they different these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they offer, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular transaction fees so that you need to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified supplier. The company also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Easy Free Shopping Cart
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid App shop.
· You can not change product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to improve your sales online as well. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for the small business audience. Easy Free Shopping Cart