Intro Ecommerce Logo
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this option. Ecommerce Logo
Many options Intentionally make a closed system, which is tedious to maneuver away from once you begin. However, with a stage called Ecwid, you do not need to be concerned about this. In fact, the entire goal of the company, which started in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t even have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecommerce Logo
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The primary attribute is that you can choose your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere online. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one these earnings are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what’s happening with your requests and where they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the planet
You get a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There is a few ways that you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecommerce Logo
If you’re based outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a fairly Basic plan, in which features like discount vouchers and service aren’t available, and it only allows you to sell up to ten products in 2 categories — but this could really be sufficient for some users, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free program is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid program to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecommerce Logo
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from this box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecommerce Logo
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to consult an attorney on what to do); and even when your company is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecommerce Logo
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time apart to set it up.
Setup and Design
I really like The fact that you’re able to run a web site without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for every platform that you would like to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few nice text and photos. Once you get your shop implemented on a site or societal page it looks fairly slick.
The layout Depends upon the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they wish to market.
Although many Websites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance easily. Ecommerce Logo
A Few of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to implement additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, however they different these for if you’re ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is always one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, which makes it desirable for any shop that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so you have to get ready for these.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecommerce Logo
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business crowd. Ecommerce Logo