Background Ecommerce Online Shopping
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecommerce Online Shopping
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to be concerned about it. In fact, the entire aim of the business, which started in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you don’t have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecommerce Online Shopping
The Product works by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main attribute is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various different websites if you anticipate selling elsewhere online. Manage all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and each one of these earnings are reflected onto the backend of your website.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is happening with your orders and at which they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecommerce Online Shopping
If you are based outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you will need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a fairly Basic plan, in which attributes like discount vouchers and support aren’t accessible, and it only lets you sell up to 10 products in two classes — but this may actually be adequate for some users, and using it is a good way to try out the system.
However, A vital point to notice about the free plan is the fact that it is not great from an search engine optimization point of view — you need to be on a paid program to ensure your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecommerce Online Shopping
1 area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of this box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite easy: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecommerce Online Shopping
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport prices and so on…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a great idea to consult an attorney on what to do); and even if your business isn’t located in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecommerce Online Shopping
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set this up.
Installation and Layout
I really like The simple fact which you can run a website without paying anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for each platform that you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, because it walks you through every site creation and integration step with some fine photos and text. As soon as you get your store implemented on a website or societal page it appears fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to market.
Although many Websites will be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since running an online store generally requires you to attain out to individuals from all over the planet, you are bound to stumble upon a few customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance readily. Ecommerce Online Shopping
Some of the programs Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open up the More Powerful Options, but they different these for when you are all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you need to get ready for them.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecommerce Online Shopping
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available in the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for the small business audience. Ecommerce Online Shopping