Introduction Ecommerce Shopping Cart Solutions
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecommerce Shopping Cart Solutions
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a platform named Ecwid, you do not need to be concerned about it. Actually, the entire aim of the business, which began in 2009, is to quickly and inexpensively make an online store system in your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to find an internet store heading, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecommerce Shopping Cart Solutions
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new website. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere online. Manage all these websites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these sales are represented onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what’s going on with your orders and where they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the world
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a few methods that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecommerce Shopping Cart Solutions
If you’re based outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support are not accessible, and it only lets you sell up to 10 products in 2 categories — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is the fact that it is not great from an SEO point of view — you need to be on a paid program to ensure your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecommerce Shopping Cart Solutions
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecommerce Shopping Cart Solutions
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a good idea to consult a lawyer about what to do); and even when your business is not based in the EU, then you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecommerce Shopping Cart Solutions
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time aside to set it up.
Installation and Layout
I Truly like The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you just need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for each platform that you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with some nice text and photos. Once you obtain your store implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Sites are going to be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since running an online store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Ecommerce Shopping Cart Solutions
A Few of the apps Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you can always open the Powerful Options, but they separate these for when you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It is not always Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they provide, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own transaction fees so you have to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecommerce Shopping Cart Solutions
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that a number of other platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you can see the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to market online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for the small business audience. Ecommerce Shopping Cart Solutions