Background Ecommerce Store
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecommerce Store
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you no longer have to worry about this. Actually, the entire goal of the company, which started in 2009, is to quickly and quickly make an internet store system in your present websites.
You don’t have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you do not even have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecommerce Store
The Product works by giving you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new website. The primary attribute is that you can choose your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all these sales are represented on the backend of your site.
The system is Also designed to integrate well with social networks, so you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what is going on with your requests and where they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get lots of promotional tools like coupons, discounts, and bulk pricing and more
Create your own customized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecommerce Store
If you’re located outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which attributes such as discount vouchers and support aren’t accessible, and it only allows you to sell up to 10 products in 2 categories — but this could actually be adequate for some users, and using it’s a good way to try out the system.
But, A vital point to notice about the free program is the fact that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecommerce Store
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods such as Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecommerce Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping rates and so on…but there is nothing that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a good idea to consult an attorney about what to do); and even if your company isn’t based in the EU, then you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecommerce Store
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a lot of time apart to set this up.
Setup and Layout
I Truly like The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with a few fine text and photos. Once you get your store implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to market.
Although many Websites will be mobile friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping retailers extend their store performance easily. Ecommerce Store
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the Powerful Options, but they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any store that is hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so that you need to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecommerce Store
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that many other platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it ideal for your small business audience. Ecommerce Store