Background Ecwid 1
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid 1
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you no longer have to be concerned about it. Actually, the entire aim of the business, which began in 2009, is to quickly and quickly create an online store system on your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial things that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid 1
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other sites if you anticipate selling elsewhere online. Manage all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and all of these sales are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your requests and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a couple of methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid 1
If you’re located outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, in which features such as discount coupons and service are not available, and it only lets you sell up to ten products in two classes — but this may really be adequate for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free program is the fact that it is not great from an SEO standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid 1
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of this box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ecwid 1
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right can be used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to speak with a lawyer about what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid 1
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time aside to set this up.
Installation and Layout
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you simply need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform that you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with some nice text and photos. As soon as you get your store implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to checkout.
Although many Sites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid 1
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would normally need to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open up the More Powerful Options, however they different these for when you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of those programs they offer, making it desirable for any store that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own transaction fees so that you have to prepare for these.
It’s rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified service provider. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid 1
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available from the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with superb simple implementation measures, making it ideal for your small business crowd. Ecwid 1