Intro Ecwid 10
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid 10
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a stage called Ecwid, you do not have to be concerned about this. Actually, the whole aim of the company, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you don’t even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is geared more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid 10
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various different websites if you anticipate selling elsewhere on the web. Manage all of these websites from one location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and each one of these sales are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, so that you can sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what’s going on with your orders and where they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You receive a Lot of promotional tools such as vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical locations too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There’s a few methods that you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid 10
If you are located outside That the US / UK, or want to work with another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a pretty Basic plan, where features such as discount vouchers and support aren’t available, and it merely lets you sell up to 10 products in 2 classes — but this could actually be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free plan is that it isn’t good from an search engine optimization standpoint — you have to be on a paid program to ensure your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid 10
One area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid 10
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up shipping rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to speak with a lawyer about what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid 10
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not appear to provide the necessary performance — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time apart to set this up.
Installation and Design
I Truly enjoy The fact that you can run a web site without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to go right to the backend interface.
The system has Wizards for every platform you want to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few fine text and photos. Once you get your shop implemented on a website or societal page it looks fairly slick.
The layout Depends upon the theme you have on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary instrument. Since running an internet store generally requires you to reach out to people from throughout the planet, you are bound to stumble upon a few clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Ecwid 10
A Few of the programs Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the Powerful Options, however they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those plans they offer, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular transaction fees so you need to prepare for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The company also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid 10
What if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, provided that you employ the best methods to enhance your sales online as well. Ecwid is a slick system, with super simple implementation steps, making it perfect for the small business audience. Ecwid 10