Background Ecwid 101 Pdf
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid 101 Pdf
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you get started. However, with a stage called Ecwid, you do not have to worry about this. In fact, the entire aim of the company, which started in 2009, is to quickly and quickly create an online store system on your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even companies in developing countries have a opportunity to get an online store going, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who already have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid 101 Pdf
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new site. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere online. Handle all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one these earnings are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what is going on with your orders and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid 101 Pdf
If you’re based outside The US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, where attributes like discount coupons and service are not available, and it merely allows you to sell up to ten products in two categories — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A vital point to note about the free plan is that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid 101 Pdf
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products such as Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid 101 Pdf
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to consult an attorney about what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid 101 Pdf
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, does not seem to provide the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Layout
I really like The simple fact that you can run a web site without paying for anything. This makes the setup process that much easier, since you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for customers when they want to market.
Although many Websites will be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is the language tool. Since running an online store generally requires you to reach out to people from all over the planet, you are bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Ecwid 101 Pdf
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open up the Powerful Options, but they separate these for if you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Easy to find an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so that you need to get ready for these.
It is rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid 101 Pdf
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered from the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for your small business crowd. Ecwid 101 Pdf