Background Ecwid 144 W D St 103 Encinitas Ca 92024
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid 144 W D St 103 Encinitas Ca 92024
Many options Intentionally make a closed system, which is tedious to move away from once you get started. But with a stage called Ecwid, you no longer have to worry about this. Actually, the entire goal of the company, which started in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You don’t have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to find an online store going, and you don’t have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid 144 W D St 103 Encinitas Ca 92024
The Product operates by giving you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The main feature is that you can choose your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere on the web. Handle all these websites from one location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and all of these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the shipping aspect. With real time shipping integrations you constantly know what is going on with your orders and where they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You receive lots of promotional tools like vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a few methods you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid 144 W D St 103 Encinitas Ca 92024
If you’re located outside The US / UK, or need to work with another mobile device kind, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, where features like discount vouchers and service are not accessible, and it merely allows you to sell up to ten products in 2 classes — but this may actually be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid plan to ensure your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid 144 W D St 103 Encinitas Ca 92024
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid 144 W D St 103 Encinitas Ca 92024
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to edit or display associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to consult a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid 144 W D St 103 Encinitas Ca 92024
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not seem to supply the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a great deal of time aside to set this up.
Setup and Design
I Truly like The simple fact that you can run a web site without paying for anything. This makes the setup process that much easier, since you simply need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for each platform you want to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice photos and text. Once you get your shop implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Though many Sites will be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since running an online store generally requires one to reach out to individuals from throughout the world, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Ecwid 144 W D St 103 Encinitas Ca 92024
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you can always open the More Powerful Options, however they different these for if you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their particular transaction fees so that you have to prepare for these.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid 144 W D St 103 Encinitas Ca 92024
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, provided that you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, making it perfect for the small business crowd. Ecwid 144 W D St 103 Encinitas Ca 92024