Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you begin. However, with a stage called Ecwid, you do not need to be concerned about this. Actually, the whole goal of the company, which started in 2009, would be to quickly and quickly make an online store system in your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an existing online presence.
The Product operates by providing you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The main attribute is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere online. Handle all these sites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and all of these earnings are represented onto the back part of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real-time shipping integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You get lots of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your personalized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There’s a few ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
If you are located outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, where attributes like discount vouchers and service aren’t accessible, and it merely allows you to sell up to 10 products in two classes — but this may really be sufficient for some customers, and using it’s a good way to try the system out.
However, A key point to notice about the free plan is the fact that it is not great from an SEO point of view — you have to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
One area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of the box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to consult an attorney about what to do); and even if your company is not based in the EU, then you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set this up.
Installation and Design
I Truly like The fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform that you want to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with a few fine photos and text. As soon as you get your store implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to market.
Although many Sites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Economy
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress websites, since you acquire access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the Powerful Options, but they separate these for when you’re ready to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular trade fees so that you have to prepare for them.
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid App shop.
· You can’t change product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that many different platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.