Introduction Ecwid Adding Photo To Category Page
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this solution. Ecwid Adding Photo To Category Page
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a platform called Ecwid, you do not need to worry about it. In fact, the entire goal of the company, which began in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Adding Photo To Category Page
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Handle all of these websites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a number of sales and each one of these sales are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you always know what is going on with your requests and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in physical locations too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There is a couple of ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Adding Photo To Category Page
If you are located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, in which attributes such as discount vouchers and service are not available, and it merely lets you sell up to 10 products in two classes — but this could really be adequate for some users, and using it’s a good way to try out the system.
But, A key point to note about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyway) your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Adding Photo To Category Page
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Adding Photo To Category Page
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping prices etc…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to consult an attorney about what to do); and even if your business isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Adding Photo To Category Page
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time apart to set it up.
Setup and Layout
I Truly enjoy The fact which you can run a web site without paying for anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you want to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few fine photos and text. As soon as you get your shop implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the theme you have on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Though many Sites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality readily. Ecwid Adding Photo To Category Page
Some of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the More Powerful Options, but they different these for if you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favorite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, which makes it desirable for any store that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to employ these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular transaction fees so that you need to get ready for them.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Adding Photo To Category Page
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid App shop.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with super easy implementation measures, making it ideal for your small business audience. Ecwid Adding Photo To Category Page