Background Ecwid Admin
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Admin
Many options Intentionally create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you do not need to be concerned about it. Actually, the whole goal of the company, which began in 2009, would be to quickly and inexpensively make an online store system in your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Admin
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The primary feature is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a number of sales and each one of these earnings are represented onto the back part of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you constantly know what is happening with your orders and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There’s a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Admin
If you’re located outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, in which features such as discount coupons and support aren’t accessible, and it merely lets you sell up to 10 products in two categories — but this could really be sufficient for some customers, and using it is a fantastic way to try the system out.
However, A key point to notice about the free plan is that it isn’t great from an SEO point of view — you need to be on a paid program to make certain your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Admin
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). The other principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid Admin
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with a lawyer about what to do); and even when your business is not located in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Admin
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time apart to set this up.
Installation and Layout
I really enjoy The fact that you can run a website without paying anything. This makes the installation process that much simpler, since you just have to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for every platform you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few fine text and photos. Once you obtain your shop implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to market.
Although many Sites are going to be mobile friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is the language instrument. Since running an online store generally requires one to attain out to people from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality easily. Ecwid Admin
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you can always open the Powerful Options, but they separate these for when you’re all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the plans they provide, making it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to implement these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular trade fees so you have to prepare for these.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Admin
Imagine if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid Program shop.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, where you will eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with super easy implementation steps, making it perfect for the small business crowd. Ecwid Admin