Background Ecwid Admin Panel
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Admin Panel
Many options Purposefully make a closed system, which can be tedious to move away from once you begin. However, with a stage called Ecwid, you no longer have to worry about it. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Admin Panel
The Product operates by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different websites if you anticipate selling elsewhere online. Manage all these websites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and each one these sales are reflected onto the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your requests and where they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and more
Produce your personalized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical places too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There is a couple of methods that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Admin Panel
If you are located outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, in which features like discount vouchers and support are not accessible, and it only lets you sell up to ten products in two categories — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free plan is the fact that it isn’t good from an SEO standpoint — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Admin Panel
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wishing to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is quite easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Admin Panel
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney on what to do); and even when your company is not located in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Admin Panel
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time apart to set it up.
Setup and Design
I really like The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform you want to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with some nice text and photos. Once you get your store implemented on a website or societal page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to checkout.
Although many Sites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon a few clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Ecwid Admin Panel
Some of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would normally need to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open up the More Powerful Options, but they different these for if you’re all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, which makes it desirable for any store that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to employ these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their own transaction fees so you need to get ready for them.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Admin Panel
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you in free trial, even where you may finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, provided that you employ the best ways to improve your sales online too. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for your small business audience. Ecwid Admin Panel