Background Ecwid Adobe Muse Widget
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Adobe Muse Widget
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from once you begin. However, with a stage called Ecwid, you do not need to worry about this. In fact, the whole aim of the company, which started in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to find an internet store heading, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Adobe Muse Widget
The Product operates by providing you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The main attribute is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Handle all these sites from one location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a few sales and all these sales are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what’s going on with your requests and at which they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There is a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Adobe Muse Widget
If you are located outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, in which attributes such as discount vouchers and service are not accessible, and it merely allows you to sell up to 10 products in 2 classes — but this could really be sufficient for some users, and using it is a good way to try out the system.
But, A key point to notice about the free program is the fact that it is not great from an SEO standpoint — you need to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Adobe Muse Widget
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). The other principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Ecwid Adobe Muse Widget
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up shipping prices and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to consult an attorney about what to do); and even if your company is not located in the EU, then you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Adobe Muse Widget
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time apart to set this up.
Setup and Layout
I really like The fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through every site creation and integration step with a few nice text and photos. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the subject you have on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Though many Websites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Ecwid Adobe Muse Widget
Some of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open the More Powerful Options, however they different these for when you’re all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, making it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment choices. However, each one of those processors have their particular trade fees so you have to get ready for them.
It’s quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Adobe Muse Widget
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered from the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a slick system, with super simple implementation measures, making it perfect for the small business audience. Ecwid Adobe Muse Widget