Introduction Ecwid Advanced Seo Tools
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Advanced Seo Tools
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you do not have to worry about this. Actually, the entire aim of the company, which began in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to find an online store heading, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Advanced Seo Tools
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary feature is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one of these sales are represented on the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you constantly know what’s going on with your orders and where they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the planet
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in physical places too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Advanced Seo Tools
If you are located outside The US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a fairly Basic plan, where attributes like discount coupons and service are not accessible, and it merely lets you sell up to ten products in 2 classes — but this could actually be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to notice about the free plan is the fact that it isn’t good from an SEO standpoint — you need to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Advanced Seo Tools
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Ecwid Advanced Seo Tools
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping rates etc…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a great idea to consult a lawyer on what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Advanced Seo Tools
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time aside to set this up.
Setup and Design
I really enjoy The simple fact which you’re able to run a website without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform you want to set your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few nice photos and text. As soon as you get your store implemented on a site or societal page it appears fairly slick.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to checkout.
Though many Websites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is the language tool. Since running an internet store generally requires you to reach out to people from throughout the planet, you are bound to stumble upon a few customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Advanced Seo Tools
Some of the apps Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open up the Powerful Options, however they different these for when you are ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not always Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their particular transaction fees so you need to get ready for these.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Advanced Seo Tools
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you employ the best methods to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business crowd. Ecwid Advanced Seo Tools