Intro Ecwid Affiliate Tracking
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Affiliate Tracking
Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you do not have to be concerned about it. In fact, the whole goal of the company, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a chance to find an internet store heading, and you do not have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Affiliate Tracking
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several other websites if you anticipate selling elsewhere online. Manage all these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a number of sales and each one these sales are reflected on the backend of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you always know what’s going on with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email notifications
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Affiliate Tracking
If you’re based outside The US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in two categories — but this could actually be adequate for some customers, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free program is that it isn’t good from an SEO standpoint — you need to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language versions of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Affiliate Tracking
One area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wanting to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ecwid Affiliate Tracking
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to speak with an attorney about what to do); and even when your business isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Affiliate Tracking
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for every platform you would like to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a site or societal page it looks fairly sleek.
The design Depends somewhat on the subject you have on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to checkout.
Although many Sites will be mobile friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to buy products from the cell interface.
The final Design item that makes sense to mention is your vocabulary tool. Since conducting an online store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their store performance readily. Ecwid Affiliate Tracking
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, which makes it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their particular transaction fees so that you need to get ready for these.
It is quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited service provider. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Affiliate Tracking
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a store quickly, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered in the Ecwid App store.
· You can not change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like crazy, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for the small business crowd. Ecwid Affiliate Tracking