Introduction Ecwid Amazon
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid Amazon
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you get started. But with a platform called Ecwid, you no longer have to worry about this. In fact, the whole aim of the business, which started in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You don’t have To create a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an online store heading, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Amazon
The Product operates by providing you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere on the web. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one these sales are reflected onto the backend of your site.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your orders and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and more
Create your personalized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There is a couple of ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Amazon
If you’re based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, where attributes such as discount vouchers and support are not available, and it only allows you to sell up to ten products in 2 classes — but this may really be adequate for some customers, and using it’s a good way to try out the system.
But, A vital point to note about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyway) your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Amazon
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. Ecwid Amazon
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney on what to do); and even when your business isn’t based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Amazon
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to put quite a great deal of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform that you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through every website creation and integration step with a few nice text and photos. As soon as you get your store implemented on a site or societal page it appears fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since running an online store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality easily. Ecwid Amazon
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d normally need to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, but they separate these for when you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is always one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their own transaction fees so you have to prepare for them.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Amazon
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you may eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business crowd. Ecwid Amazon