Intro Ecwid Analytics
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this solution. Ecwid Analytics
Many solutions Intentionally create a closed system, which is tedious to move away from as soon as you get started. However, with a platform named Ecwid, you no longer have to be concerned about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and quickly make an online store system on your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store heading, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Analytics
The Product operates by giving you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new website. The primary feature is that you can choose your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various different sites if you anticipate selling elsewhere on the web. Manage all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these earnings are represented on the backend of your website.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you constantly know what is happening with your orders and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You receive lots of promotional tools like coupons, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a few ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Analytics
If you are based outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Standard plan, where attributes such as discount coupons and support aren’t available, and it only lets you sell up to ten products in two categories — but this may really be sufficient for some customers, and using it is a fantastic way to try the system out.
But, A key point to notice about the free program is the fact that it is not good from an search engine optimization point of view — you need to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Analytics
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Ecwid Analytics
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your business is not located in the EU, then you still will need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Analytics
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time aside to set it up.
Setup and Design
I Truly like The simple fact that you can run a web site without paying for anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Though many Websites will be cellular friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is the language instrument. Since conducting an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Analytics
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open the Powerful Options, however they different these for if you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they offer, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their own transaction fees so you need to prepare for these.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Analytics
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for the small business audience. Ecwid Analytics