Intro Ecwid And Amazon
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you want to bring on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid And Amazon
Many options Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you do not need to be concerned about this. In fact, the whole goal of the company, which started in 2009, is to quickly and inexpensively make an online store system in your existing websites.
You do not have To make a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t even have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid And Amazon
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary feature is that you can take your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several different websites if you plan on selling elsewhere online. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these sales are reflected onto the back part of your website.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what’s happening with your orders and where they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You receive lots of promotional tools such as coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There is a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid And Amazon
If you’re located outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a fairly Standard plan, in which features like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in 2 categories — but this could really be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free plan is the fact that it isn’t good from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid And Amazon
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed program is offered by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid And Amazon
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport rates and so on…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney about what to do); and even if your business is not based in the EU, you still will need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Ecwid And Amazon
· Allows them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The simple fact which you can run a website without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for every platform you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration step with a few fine photos and text. Once you get your shop implemented on a website or social page it appears fairly sleek.
The design Depends somewhat on the theme you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to market.
Although many Websites will be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid App Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Ecwid And Amazon
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for later. Of course you can always open up the More Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, making it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their own transaction fees so that you need to get ready for them.
It is quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid And Amazon
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation steps, making it perfect for your small business crowd. Ecwid And Amazon