Introduction Ecwid And Big Commerce
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid And Big Commerce
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you begin. But with a platform called Ecwid, you no longer have to be concerned about this. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly make an online store system on your present websites.
You don’t have To make a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an internet store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid And Big Commerce
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere online. Handle all these websites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and all these sales are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what is going on with your requests and at which they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the planet
You receive a Lot of promotional tools like coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid And Big Commerce
If you are located outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a fairly Standard plan, where features like discount coupons and service are not available, and it merely lets you sell up to ten products in 2 categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free plan is that it is not good from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language variations of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will include them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid And Big Commerce
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wishing to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid And Big Commerce
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right is used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecwid And Big Commerce
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time apart to set it up.
Setup and Design
I really enjoy The simple fact which you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform that you want to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with some fine text and photos. Once you obtain your shop implemented on a site or societal page it appears fairly slick.
The design Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Though many Sites will be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers a chance to buy products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since conducting an internet store generally requires you to reach out to people from throughout the world, you are bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping retailers extend their store performance easily. Ecwid And Big Commerce
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you can always open up the More Powerful Options, but they separate these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of those programs they provide, which makes it desirable for any store that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so that you have to get ready for them.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid And Big Commerce
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store fast, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid App shop.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation steps, making it ideal for your small business crowd. Ecwid And Big Commerce