Intro Ecwid And Etsy
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid And Etsy
Many solutions Purposefully make a closed system, which can be tedious to move away from as soon as you begin. But with a stage named Ecwid, you no longer need to be concerned about this. In fact, the whole aim of the business, which started in 2009, would be to quickly and quickly make an online store system on your existing websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an internet store going, and you don’t have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid And Etsy
The Product works by providing you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new website. The main attribute is that you can take your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other websites if you anticipate selling elsewhere online. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one of these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what is happening with your requests and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Create your personalized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There’s a couple of methods you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid And Etsy
If you are located outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a fairly Standard plan, in which features like discount coupons and support are not available, and it merely allows you to sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it is a good way to try out the system.
But, A key point to notice about the free plan is the fact that it is not great from an SEO point of view — you need to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid And Etsy
1 area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is very simple: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid And Etsy
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right can be used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your business isn’t located in the EU, you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid And Etsy
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time apart to set it up.
Setup and Layout
I really like The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, because it walks you through every site creation and integration measure with a few nice photos and text. Once you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they want to checkout.
Though many Sites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to buy products from the cell interface.
The final Design item that makes sense to mention is your vocabulary tool. Since running an online store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid And Etsy
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open the Powerful Options, but they different these for if you are all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favourite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Easy to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their own transaction fees so you need to get ready for them.
It is quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid And Etsy
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business crowd. Ecwid And Etsy