Intro Ecwid And Godaddy
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid And Godaddy
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you no longer have to be concerned about this. In fact, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store heading, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid And Godaddy
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The main attribute is that you can choose your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere online. Manage all these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these sales are reflected onto the back part of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s going on with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid And Godaddy
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, where features such as discount coupons and support are not available, and it merely allows you to sell up to ten products in 2 categories — but this may really be adequate for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free plan is that it is not good from an SEO standpoint — you have to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid And Godaddy
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from this box, so anyone wanting to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). The other principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid And Godaddy
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport rates etc…but there is nothing that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even when your company is not located in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid And Godaddy
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform that you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, because it walks you through every site creation and integration step with a few fine text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is your language instrument. Since conducting an internet store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Ecwid And Godaddy
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, making it desirable for any store that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular trade fees so you need to get ready for these.
It’s rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid And Godaddy
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you in free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for the small business crowd. Ecwid And Godaddy