Intro Ecwid And Icontact
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid And Icontact
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you no longer have to worry about it. In fact, the entire goal of the company, which began in 2009, is to quickly and inexpensively make an online store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to get an online store heading, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid And Icontact
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various other sites if you anticipate selling elsewhere on the web. Handle all these sites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and all of these sales are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you always know what’s happening with your orders and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily locations too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There’s a couple of ways you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid And Icontact
If you are located outside That the US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where attributes like discount vouchers and service aren’t available, and it merely allows you to sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it is a good way to try out the system.
But, A vital point to note about the free program is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product title (not a bad idea anyhow ) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid And Icontact
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is very easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid And Icontact
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to consult a lawyer about what to do); and even when your company isn’t located in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and to log that approval ).
There does not seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Ecwid And Icontact
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time aside to set it up.
Installation and Layout
I really enjoy The simple fact which you’re able to run a web site without paying anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to go right to the backend interface.
The system has Wizards for each platform that you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice text and photos. Once you obtain your store implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to market.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design item which makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to people from all over the planet, you are bound to stumble upon some clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality easily. Ecwid And Icontact
Some of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the Powerful Options, however they different these for if you are ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any shop that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their own transaction fees so you have to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid And Icontact
Imagine if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best ways to improve your sales online too. Ecwid is a sleek system, with super simple implementation steps, which makes it perfect for your small business audience. Ecwid And Icontact